JACKSON, Miss. — To drive down Ellis Avenue, just off the interstate, is to visit a paradise of effortless money. Along a four-block haul of swift food joints and half-empty unclothe malls, the payday lenders are packed in taut. The names on their fluorescent signs melt into one another: Paycheck Loans, Advance America Cash Advance, Speedee Cash, Payroll Advance, Cash Flash, Cash Depot, Cash Connection, E-Z Check.
Mississippi, the poorest state in the nation, has more payday lenders per capita than anywhere else in America, and people there have less access to traditional banks than in any other state. But an innovative partnership inbetween the Mississippi Center for Justice, banks and employers is helping to give the state’s residents access to responsible small-dollar loans, as well as free financial education and a fresh way to embark building savings and credit.
Dubbed the Fresh Roots Credit Partnership, the center’s program pairs community banks willing to provide financial literacy education and petite loans with employers who are willing to suggest this education to their employees. Now, two years after the program launched in 2013, it is growing leisurely.
Across the globe, the small-dollar loans known as microcredit have transformed poor communities by providing entrepreneurs with start-up capital, often as little as $50, to fund puny businesses that generate income. The Grameen Bank in Bangladesh, a microlender, was honored with the Nobel Peace Prize in 2006, and petite loans have been touted as a breakthrough tactic in the fight against global poverty.
So far, the Fresh Roots Credit Partnership has signed up the cities of Jackson and Canton, as well as a school district in the Delta and a regional housing authority. “It’s a win-win-win,” said Charles Lee, director of consumer protection at the Mississippi Center for Justice, during an interview at the group’s Jackson headquarters. “Participants get the loans they need, as well as financial literacy training, the bank gets fresh customers, and the employers cut down on the number of garnishments they have to process each month, while providing their workers with an significant benefit.”
For employees, the benefits of a program like this are both short-term, in the form of a loan, and longer-term, through the free savings account and the financial literacy education. “I think the very first time I went into a payday loan was, I had a light bill that was due,” said Shawana Pierce, a bus driver for Head Begin, in a Fresh Roots Credit Partnership movie. “Growing up, we did not have discussions about credit, or managing your money, or anything like that. Prior to the program, I did not have a checking account, and taking care of the bills pretty much meant paying cash or getting a money order,” Pierce said. “I truly don’t know where I’d be at this point if I had not come across the program. I’d most likely still be spinning my wheels somewhere, going through the same cycles.”
For banks, the Fresh Roots Credit Partnership helps them connect with a big pool of potential fresh customers. And while it’s difficult to turn a profit on small-dollar loans with low interest rates, the benefits for BankPlus are broader than that. “The straight income from the accounts doesn’t generate a lot of income, but if you look at the long-term benefits, and the relationships we’re building with people, the program is certainly a net positive for the bank,” said Jack Webb, who goes retail banking at BankPlus, one of the banks participating in Fresh Roots.
For employers, the credit partnership helps them address a number of issues that affect their bottom lines. “Employers realized they collective a common problem, that they had employees who couldn’t live without having to come for them for advances on the next week’s paycheck,” said David Johnson, head of community development at BankPlus. “Additionally, many of the employers were receiving garnishments they had to process from lots of different parties, which creates a payroll nightmare. And thirdly, those employees who were under major financial stress are more likely to be dispersed at work and need more time off to deal with emergencies.”
Lee at the Center for Justice said it’s significant to correct the public perception that the only people who need quick cash loans are the very poor or those without constant paychecks. “Lots of people who get paid once a month, like teachers and firefighters, find that there’s a gap, a few days at the end of the month when last month’s pay is gone, and they need a bridge loan until their next paycheck. That’s an effortless way to get trapped in the short-term debt cycle.”
Credit alternatives like Fresh Roots can’t come soon enough for places like Jackson. Over the past five years, the Republican-controlled Mississippi state legislature has defeated a number of reform efforts designed to rein in the payday lending industry, most notably a far-reaching package of reform bills in 2011 that would have effectively banned payday lending in the state by capping allowable interest rates and fees. Payday loans are presently banned in 14 states and the District of Columbia. But in Mississippi, as in the rest of the nation, the payday lending industry has spent millions of dollars lobbying to protect its interests.
Chief among these are the startlingly high interest rates and myriad fees that can make payday lending significantly more profitable than traditional consumer banking. On a latest visit to an EZ Check Corp. storefront in Northeast Jackson, the highest posted annual percentage rate was 572.30 percent. Fees were 20 percent of the loan amount.
Interest rates posted at an EZ Check Corp. in Jackson, Mississippi, on June 1.
Yet for the ems of thousands of adults in Mississippi who don’t have a bank account, a situation known as being “unbanked,” check cashing and payday loans are often the only financial services they’ve ever used. Hundreds of thousands more people in the state are “underbanked,” meaning they may have bank accounts, but they still rely on payday loans, check cashing services, pawn shops and money orders to meet their everyday financial needs. According to the FDIC, in 2014 almost half of all Mississippi residents, 47 percent, were either unbanked or underbanked.
“The harms that payday lending causes in a place like Mississippi are very specific harms, to a population that’s already vulnerable on a number of fronts,” said Whitney Barkley, policy counsel at the nonprofit Center for Responsible Lending. “These folks are low-income, and in Mississippi more than half of the people who take out these loans are single women head of households. When the loans get out of control, then the garnishments set in, and all of a unexpected there’s no money for utilities, say, or for rent or mortgage payments.” As the debts spiral, Barkley said, “there are fewer and fewer alternatives to bankruptcy.”
At the heart of the Fresh Roots Credit Partnership are two Mississippi-based banks, BankPlus and the Hope Community Credit Union, which provide their own small-loan programs for borrowers who lack access to traditional credit. Both programs place half the total loan amount into a free savings account, with the other half kept on hold, and accessible only after the entire loan has been paid back. Borrowers have up to two years to pay back the BankPlus loan, as opposed to two weeks, the traditional terms for a payday loan. BankPlus charges Five percent interest for loans of either $500 or $1,000, and no fees.
Helping people to overcome reservations they have about banking is key to combating the cycle of effortless credit and runaway debt. “These are people who aren’t familiar with banking, it hasn’t been a family tradition with them, so the idea of coming into a business institution and turning over their money to us and writing checks, that’s a foreign idea for them,” said Webb, the chief retail banking officer at BankPlus. “They like the cash in their forearm and they spend it that way.”
Another barrier is economic, said Webb. “A lot of the people we encounter think they don’t have enough money to come into a bank. They see the minimum balance requirements, and they don’t have any excess money after they pay their bills, so they can’t maintain a minimum balance.” There is no minimum balance for a CreditPlus account.
When it embarked, the Fresh Roots program built on these existing petite loans by connecting the banks with employers, including the city of Jackson, interested in suggesting the financial literacy classes as a free benefit to their employees. Since 2013, BankPlus has run more than 50 of the three-hour classes for different groups, instructing participants the basics of credit, how to create a household budget and how to save money.
“One of the surprises to me is how many people don’t keep track of their balances, and don’t know what’s in their accounts,” said Marcia Reed, a manager at BankPlus who has trained more than 200 classes. “And lots of people don’t know how to apply for a loan, or what the bank is looking for, so they go in and they get turned down, and they have no idea why.”
Employer-based small-dollar loans aren’t unique to Mississippi. Similar programs are at work in communities across the country, and the FDIC has been pilot testing puny dollar loan programs at local banks since at least 2010. But in Mississippi, with its massive numbers of underbanked adults and its political resistance to regulating fees and interest rates, these puny loans could provide thousands of people with a crucial alternative to a crushing cycle of debt.
“Anything we can do to budge people into mainstream banking system is going to create greater financial stability across families and communities,” said Barkley at the Center for Responsible Lending. “The Fresh Roots program is good because it establishes better borrowing habits, but it also creates a savings account that people can fall back on in their next financial emergency. This is going to benefit the account holder, of course, but it’s also modeling indeed good behavior for their children and for future generations.”